I dont for one minute think that F1 is the be all and end all, but it is at the top of the pyramid and sustains growth in the lower Formulae, as well as the supply chain, explains Pat Symonds, technical Consultant for Formula One. This is why we need a strong F1, and to do that, Entertainment is at the top of our list. F1 live was a fantastic example of how the new owners of F1, liberty media, are growing F1s fan base through Entertainment. Formula 1, the handover from Bernie ecclestone to liberty media has created a buzz of anticipation throughout the F1 pit lane, as everyone is keen to see how they begin modernising the Sport. Fan engagement and Entertainment are clear priorities, as demonstrated by events such as F1 live in London, but F1 still needs to maintain its status as the pinnacle of technology. For many years, F1 suffered from not having a clear future strategy, weve always worked with knee-jerk reactions, highlights Symonds. Now, we have an owner of F1 who is prepared to invest in the future and 2021 is going to be a landmark year for. To ensure every avenue has been considered, technical, Sporting, marketing and Data Analytics Groups have been formed to allow some of the Sports most experienced professionals to establish new and radical ideas.
Lewis Silkin, media, and, entertainment
This exposure and enthusiasm for Motorsport is set to increase as the connectivity of modern technology continues to shrink the world. However, with trends, opinions and technology changing so fast, the question is how will the industry adapt to survive? Social media has revolutionised the way fans watch and engage with Motorsport. Fan Engagement, the revolution of social media has dramatically changed the ip of Motorsport content, as anyone can now upload videos and pictures to the wider audience, so broadcasters have less control over what people see. They also have to offer their viewers additional coverage, such writing as behind the scenes technical content which todays fans, especially the younger generation, have a huge appetite for. Of course, a balance has to be struck between producing technical coverage whilst retaining confidential information, but teams and suppliers are quickly realising that educating their fans, increases their popularity and therefore the potential for new sponsors and new projects. This era of new media is also increasing the exposure of other forms of Motorsport, which can now be streamed on the internet or through the many digital channels now available. In general, people are watching less of one particular sport, but more sport overall because the increasing number of tv channels is allowing a higher diversity of Sports to be broadcast, highlights Nigel geach, senior Vice President, Global Motorsport of nielsen Sports. Regardless of the type of Motorsport, a race has to deliver a show, and despite the beliefs that Motorsport is an engineering activity, it is in fact, a form of entertainment. This is the clear focus of the new owners of F1, liberty media as illustrated by events such as F1 live in London in July.
Whatever else it is, its the first significant gaming application on a blockchain. Unlike neopets, cryptoKitties does not use a centralized database. Though its developers, AxiomZen, take a cut of every transaction on the game, the company could disappear tomorrow and the kitties would still be tradable. The breakout success of CryptoKitties will draw more attention and financing to game development on blockchains, and there are other projects poised to benefit. Game Protocol stands out for its scope and ambition: it recently launched an ico after building a protocol that encompasses an entire videogame economy, including a decentralized game store, a developer community along with tools for creating games, and a crowdfunding platform for consumers. Everything from esports betting to card games has seen iterations based on blockchain. There is no doubt the blockchain offers numerous exciting applications to solve problems that have plagued the entertainment industry for decades. Stay tuned for my next best piece on the role of the blockchain in the future of social media and content). Motorsport reaches over 194 countries worldwide (based on a 2017 nielson Sports survey) and aside from the Olympics and the fifa world Cup, there are few other sports with such global appeal.
Gaming The past few weeks have made it impossible to avoid talking about this application of blockchains. That inevitability is almost entirely due to CryptoKitties (the future is meow! a digital kitten trading game running on the Ethereum blockchain. TechCrunch described it both as a digital version of pokemon cards and a decentralized neopets. Since launching on november 28, the situation has escalated quickly: More than.3m had been spent on the site as of December 6, 2017; it is choking the Ethereum blockchain; and kitties have gone for more than six figures. Of course, it also handily serves as a rorschach test for people with thoughts on blockchain. Which is to say, everyone : Its evidence of blockchains scaling issues. Its easy comparison to beanie babies serves as a warning about blockchains bubbly characteristics. Its a tongue-in-cheek critique of the ico market today, according to its marketing director.
Global Entertainment and Media
The big players have sat up and noticed: Spotify, which had to settle a lawsuit over unpaid royalties last year, recently acquired Mediachain, a digital rights management beautiful startup. Mediachain combines blockchain infrastructure with content id tech similar to that found in a google image search to create a universal media library in which you can identify the "author and story" behind a piece of content. Tangible goods What about the tangible goods involved in entertainment : celebrity merchandise, event tickets, or memorabilia? Leonardo da vincis Salvator Mundi painting shattered the record for a painting sale by more than 200 when it sold for 450m not a month ago; and the average super Bowl 51 ticket fetched nearly 5000. There is a cousin of the superstar effect at work here: Instead of the best performers reaping greater gains due to their ability to reach a broader market, however, the broadened ability of the market to reach a piece of content drives value to scarcity. And blockchain has great potential for keeping the authentic, authentic. Similarly to how Bitcoin uses an immutable ledger that records peer-to-peer transfers of value, blockchain technology can record supply chain transactions or provide a unique identity to each unit of product, tracing its journey on the chain.
The unit can be paired with a nfc chip, qr code, or rfid tag that logs its real-world progress in the digital world. Vechain is a shanghai-based startup that is already working on this problem as it relates to luxury handbags. One can imagine the same techniques being applied to celebrity merchandise. In the uk, bitTicket has launched a blockchain-based platform that manages the sale of public event tickets and aims to tamp down on ticket scalping. Aventus and TicketChain are competitors. Everledger, a company that first rose to prominence applying blockchain solutions to the problem of diamond sourcing, has waded into the murky world of fine arts to combat fraud there. This makes sense given the price tag on that da vinci - youd hate to be the saudi prince who discovers youre the owner of the most expensive fake in history, a la The Thomas Crown Affair.
Grammy winner Imogen heap is one of the most prominent musicians to embrace the blockchain. She recently teamed up with. Ujo, a company looking to be the one-stop shop for independent music distribution and payments, to release the first song on the Ethereum blockchain. The concept of smart contracts is at the core of Ethereum and allowed heap to enjoy absolute control over how she and her collaborators on the track were paid and under what circumstances (e.g., buying licenses to download, stream, remix and sync the song). A company building out the necessary platform for blockchain-based payments. Stem, which hopes to be the payment distribution platform for creators.
They allow creatives to publish content, manage contracts and transact payments all from one easy-to-use portal. While micropayments are far from the norm in content consumption today, a promise of lower transaction fees and more secure records of sale and consumption could make it an interesting business model for artists, authors and filmmakers. The blockchain guarantees the right people get credit for their work. Digital Rights, blockchain also holds great promise for that erstwhile cousin of micropayments: digital rights management. The history of producing and selling content is a long scuffle over who owns the rights to the content, from Britain enacting the worlds first copyright law in 1709 to napster and BitTorrent in the recent past. Blockchain technology, with its immutable record-keeping and decentralized nature, presents a solution.
Twilight (meyer novel), wikipedia
Automatically enforce the exchange of anything of value without the need for a middleman). There plan are currently several attempts to create blockchain-based companies and currencies of relevance to media and entertainment. When applied to media consumption this technology solves the problems surrounding content access, distribution and compensation; managing assets and digital rights; and financing, among others. Musician Imogen heap released the first song on the Ethereum blockchain. (Credit: kevin mazur/One love manchester/Getty Images for One love manchester). Arguably the main problem blockchain has solved, at least when it comes to content consumption, is micropayments. While platforms such. Patreon are focused on helping creators raise money from their fans, these platforms are still in the middle as a facilitating platform. The use of cryptocurrencies helps eliminate any and all middlemen by securing payment and reducing transaction costs, freeing up a greater portion of each sale for the creator.
Until recently, it was impossible to put out music without getting a record deal and relying on a label to record, distribute, and monetize your music as an artist. The same was true in film and television: you could not distribute a movie or tv show without studios and production companies throwing their weight behind you, and movie theaters or cable channels agreeing to showcase your creation. While the internet has now democratized content creation and distribution in entertainment and creatives no longer have to get in bed with the likes of Interscope or Disney, a new crop of middlemen have emerged in digital content. Today, users rely on platforms to consume music and video content. Platforms like (1.5 billion users soundCloud (175 million Spotify (140 million) and Netflix (110 million) control user consumption across the globe and act as the new distributors, responsible for both collecting subscription and ad revenues and divvying up payments to artists. This amount of control favors the major labels and streaming platforms, and has led to disputes around artist compensation plan and treatment, most famously taylor Swift. Apple music and, spotify. As artists grow increasingly disillusioned with these platforms, they are looking for new options. By offering a digital public database that stores an ongoing record of transactions, the blockchain has given companies the ability to have completely encrypted records of ownership, as well as execute smart contracts (i.e.
Hudson and Isaiah John were all in attendance along with executive producer dave andron. Additional attendees included former Atlanta city councilman Kwanza hall, love hip Hop miami star Shay johnson, Isaac hayes iii, radio personality beestroh, actress Racquel John (Acrimony actor mike merrill (The bobby Brown Story) and actor Larry Rhem (The quad). Photos details below, continue reading. Hollywood and the music industry have traditionally controlled access and distribution. Brown/AFP/Getty Images although blockchain technology remains far from mainstream adoption, it is poised to change the status quo in a wide range of fields. In this article, i want to focus on one industry that could be particularly positioned for disruption entertainment. The State of Content Creation and Consumption. Arguably more so than any other industry, entertainment has a gatekeeper problem.
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